The chain began as bingo clubs operated by Bass Leisure, a division of Bass plc.
As of 1983, Bass had 22 clubs operating under the Coral brand, and another 24 located in its Pontins holiday camps. That year, Bass purchased a chain of 80 bingo clubs from Thorn EMI for £18.2 million.
By 1988, Bass was down to 72 locations, but added another 30 by purchasing Zetters Leisure for £23 million. In May 1991, Bass purchased Granada plc’s chain of 74 bingo clubs for £147 million.
Combined with Bass’s 91 clubs, the chain was tied with the Rank Organisation for the largest bingo operator in Britain.
A united brand for the combined operation, “Gala,” was chosen by John Murphy of Interbrand as a simple word incorporating letters from “Granada” and “Coral”.
Gala was officially launched on 17 October 1991 when 17 clubs re-branded and launched a new image.
Gala closed its doors in 2019 along with its neighbor Reel Cinema